Verticals

Skyplix works in cost-per-sale and cost-per-action categories where the buying decision is researched, comparison-driven, and measurable. Those traits are what make performance pricing workable: a clear conversion event, and enough volume of intent to test against.

Below are the categories we serve.

Software & SaaS

Developer tools, cloud and hosting infrastructure, productivity platforms, CRM, and business software.

The funnel here runs trial-to-paid, so the conversion event that matters usually sits several steps past the ad. Seat-based pricing and long consideration cycles mean campaigns have to be measured on qualified signups and retained accounts. First-touch volume says very little in this category.

VPN & Cybersecurity

VPN providers, endpoint security, privacy tooling, identity protection, and consumer security suites.

A category with high commercial intent and heavy comparison shopping, where buyers arrive already evaluating two or three named alternatives. It also carries strict advertiser compliance requirements around claims, trial terms, and renewal disclosure, so creative and landing pages need review discipline as much as they need testing discipline.

E-commerce

Online retail and direct-to-consumer advertisers.

Product-feed-driven acquisition, promotion and offer testing, and post-click funnel work, all priced against cost per sale. Catalogue breadth and margin variation across SKUs put most of the performance into campaign structure and bid segmentation.

Travel

Booking platforms, travel services, and related consumer products.

High-consideration and strongly seasonal, with a long gap between first research and booking. That suits comparison and content-led acquisition, and it makes retargeting and attribution windows central to how campaigns get set up.

Consumer Subscriptions

Recurring consumer services and subscription products.

The economics turn on retention and lifetime value, so an acceptable cost per acquisition can only be set once churn and repeat-billing behavior are on the table. We want that number agreed before the first test. A target built on the first sale alone misleads both sides.

Other categories

We take on additional cost-per-sale categories selectively, where we can genuinely understand the product and the buyer. We would rather decline a vertical than run it badly.

To discuss an offer in one of these categories, tell us about your offer.