Traffic Sources
Skyplix operates across four paid acquisition channels. Advertisers and network account managers usually want this page first, so we have kept it plain: what each channel is and how we use it.
We describe channels, not volumes. Spend levels and performance figures belong in a reporting conversation about a specific campaign.
| Channel | How we use it |
|---|---|
| Search | Intent-driven paid search against commercial and comparison queries in our focus categories. |
| Social | Paid social placements for prospecting and retargeting, matched to offer and audience. |
| Native | Native and content-recommendation placements aligned to editorial-style pre-sell pages. |
| Display | Programmatic and direct display for retargeting, reach, and campaign support. |
Channel detail
Search
Paid search targeting buyers who are already comparing products within a category. It suits CPA and CPS offers where the conversion event sits close to the click, and where keyword-level data makes it possible to cut waste quickly.
We structure search accounts so that intent, offer, and landing page line up. Campaign segmentation follows the buying stage, which is what makes the reporting readable later.
Social
Paid social for audience prospecting and retargeting. Creative and audience testing runs in small, controlled increments before any budget scales, so a winning combination can be identified.
Social carries a different burden of proof than search. The audience is not actively looking for the product, so creative and offer framing do most of the work, and creative iteration continues throughout the buy.
Native
Native and content-recommendation placements paired with editorial-style landing pages. The channel rewards pre-sell content that gives the reader a reason to click through to the offer, and it needs tight placement- and site-level management to stay efficient.
Display
Programmatic and direct display. We use it mainly for retargeting and for supporting reach around a primary acquisition channel. Placement quality and frequency control matter more here than raw impression volume.
How channel choice gets made
Channel selection follows the offer. The target cost per action, the length of the consideration cycle, and the strength of existing demand determine which channels are worth testing and in what order. Where a channel is a poor fit for an offer, we say so before spending into it.
Network account managers assessing Skyplix as a media buyer can tell us about your network.