How We Work
Every Skyplix engagement runs through the same five stages. We publish them so an advertiser knows what happens next, what will be asked of them, and what comes back, all before any budget is committed.
1. Scope
We start from the offer and the economics behind it. The channel question comes later.
Three things get established first: what counts as a conversion, what that conversion is worth, and what cost per action the advertiser needs to hit for the program to make sense. Where lifetime value or repeat billing changes that number, we want it on the table at this stage, not discovered in month three.
From those figures we work backwards to which channels are worth testing, in what order, and at what budget. If the target cost per action is not reachable on the channels available, we say so at this point. Declining a badly-priced engagement is cheaper for everyone than proving it slowly.
What we need from you: the offer, the conversion event, target CPA or CPS, margin constraints, and any compliance rules that apply to claims or creative.
What you get back: a channel recommendation, a test budget, and the metric the engagement will be judged on.
2. Instrument
Tracking goes in before spend does.
Conversion events, parameters, and postbacks are configured, then verified end to end with real test conversions. A tag that fired is not evidence that the event was recorded. Where an affiliate network or third-party platform sits in the chain, we validate that its numbers and the advertiser’s numbers agree before traffic starts, because reconciling a discrepancy after the fact is far harder than preventing one.
We also agree the reporting shape here: which metrics are reported, at what granularity, and how often. Campaigns are structured so that channel, placement, audience, and creative can each be read separately. An account that cannot be segmented cannot be optimized.
Deliverable: a verified tracking setup and an agreed reporting format, both signed off before launch.
3. Test
Small, deliberate tests across a limited set of channels, audiences, and creative.
The goal at this stage is a clean read on traffic quality, not volume. Tests are sized to reach a decision, and run long enough to clear the offer’s natural conversion lag. The first day’s numbers do not settle anything. We change one meaningful variable at a time so that a result is attributable to something.
Not every test wins. A test that clearly fails is still a useful outcome, because it removes a channel from consideration at low cost, and losing tests get reported the same way winning ones do.
Deliverable: a per-channel read on cost per action, traffic quality, and whether the offer supports scaling there.
4. Scale
Budget moves toward what proved out and away from what did not.
Increases are made in increments small enough that performance stays legible as spend rises. A step change in budget usually produces a step change in cost per action, and the cause is hard to isolate afterwards. Each increment is held long enough to confirm efficiency held before the next one.
Underperforming placements, audiences, and creative are cut continuously, without waiting for a monthly review. Meanwhile new creative and new placements enter as a controlled share of budget, so the account keeps a live pipeline of candidates instead of leaning on a single winner until it fatigues.
Deliverable: a scaled campaign with documented spend and efficiency at each step.
5. Report
Plain reporting against the agreed metric.
What was spent, what it returned, what changed during the period, and what we are doing next. Numbers are reported at the granularity agreed at instrumentation, so the advertiser can see which channels and placements produced the result.
Where results fell short, the report says so and says what we think caused it. We would rather deliver an uncomfortable report than an unclear one. An advertiser who cannot see what is happening cannot make good decisions about their own budget.
Cadence: agreed at scoping; typically a regular performance report plus notification when something material changes mid-flight.
What we do not do
- We do not begin buying before tracking is verified.
- We do not report blended figures in place of channel-level detail.
- We do not scale a channel on a test that has not cleared the offer’s conversion lag.
- We do not take on a vertical or an offer we do not understand well enough to run properly.
Advertisers ready to scope a program can tell us about your offer.